Employer branding and nurturing your talent community

Mar 6, 2024

In this episode of the podcast, Brady Stevenson, the Head of Recruiting at Virta Health, discusses strategies related to branding and engagement within recruitment. Brady speaks about marketing strategies, managing budgets, measuring growth, and the importance of a strong mission to attract talent. He emphasizes the importance of recruiting being a company-wide initiative, not just a role for recruiters. Brady's team combines efforts with the company's marketing team to grow their LinkedIn following and build their talent community. They also survey their employee base to understand what they value in their work, which helps to improve Virta’s value proposition. Finally, Brady talks about the company's long-term vision, including the importance of investing in employer branding for long-term benefit, even during less competitive times in the talent market.

Highlights:

00:54 Understanding Virta Health and Its Mission

02:11 The Role of Employer Branding in Recruitment

03:22 Strategic Approach to Branding and Engagement

03:50 The Importance of Employee Value Proposition

06:46 Building and Nurturing Talent Communities

13:03 Balancing Recruiting and Marketing Efforts

20:47 The Impact of Market Changes on Recruitment

Guest:

Brady Stevenson has been in Recruiting for over 15 years, starting his career at a recruiting agency after graduating from UCLA. He gained valuable experience early on but soon decided to explore internal recruiting—a decision he has never regretted. Stevenson played a crucial role in recruiting at Zynga during its most significant period of hypergrowth. Following that, he joined a series of tech startups, often as the first Recruiting hire, tasked with building the recruitment function and team from the ground up. Among his achievements, his work at Postmates stands out, where he established and led the Recruiting department, significantly contributing to the company's expansion from about 50 to 500 employees. Currently, Stevenson is the Head of Recruiting at Virta Health, a health tech company on a mission to reverse type 2 diabetes in 100 million people.

LinkedIn: https://www.linkedin.com/in/stevensonbrady/

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Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)